City launches campaign to address animal issues

The City of Dallas has officially launched DallasPETS, a campaign dedicated to educating the public about three main animal issues in the city: illegal dumping, loose dogs and adoption.

“This educational effort will address one of the root causes of some of the greatest animal issues we’re facing in our City,” said Sana Syed, Director of the Public Information Office (PIO). “We believe our targeted educational initiative will resonate with City employees and residents and help save the lives of animals.”

The campaign will focus on raising awareness through targeted social media, including the hashtag #DallasPETS on Twitter; Facebook and Google advertising; billboards; fliers; poster and promotional materials. DAS and Code Compliance are increasing street sweeps and mobile care events in targeted areas.

The PIO will manage creation of print materials, videos, public service announcements and social media marketing and advertising.

Published on December 1, 2015

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